Step into our store for a personal custom fitting. We are an experienced varsity jacket provider and have been decorating them for many years.  Each jacket is uniquely decorated for each player and school. Most groups select wool bodies with leather sleeves.


Cougar Headquarters stocks Holloway brand wool jackets. Holloway has been making jackets for over 60 years.  If your school or organization uses another brand, we can decorate those too. The same wool, felt and chenille patches can be custom made for all jackets.


Most jackets are made to order specifically for each person. We custom make the chenille or wool patches as needed for each jacket. There are no off-the-shelf letters that are applied to our jackets making each jacket a one-of-a-kind piece.


To order a custom jacket, visit our showroom to try on a fit sample. You can view the extensive collection of custom chenille sports logos and select the appropriate one.  Additional sleeve decorations are also available.  If you want us to use your letter, bring it along.  We can make exact replicas of many letters for a small fee if you want to keep you letter.  Jackets typically take 6 to 12 weeks (sometimes a little longer during peak season) to allow time for the customization process.


Most of our customers prefer to come into our showroom or one of our retail stores for a private fitting.  For larger groups, we can arrange a group/private on-site fitting. If interested in this service, feel free to contact us.


We are happy to work with athletic directors and schools on their varsity jacket programs. We can custom tailor the standards to make sure that all the student athletes have the same high quality jackets. We also supply bulk varsity letters to schools at prices typically lower than the big online suppliers. For pricing, feel free to contact us.